At the end of a successful capital campaign, the Morton Arboretum sent out a booklet to its top donors to showcase the impact their generosity had on the items that the campaign funded. This included renovations to staff buildings, updates to the popular Children's Garden, global tree research, and more.
The main challenge of the booklet was striking a balance between the look and feel that was used for the campaign and the overall Arboretum brand. Image selection was also key, finding the very best images from the photos that were taken of the buildings and people and also cropping them to have maximum impact and making sure they related to the stories they were paired with.
This project also included a press run, in which I spent several hours with a printer reviewing proofs live while it was on press. Several images had to be adjusted for color and contrast and the dark blue color of the campaign was a particular challenge to capture on press.
