The Champion of Trees 10K

This project is a refresh of the Arboretum's previous "Arbor Day 10K" race that better aligns with the new Champion of Trees brand. The logo is designed to feature a new leaf each year, usually from a flowering tree since the race takes place in spring. Race shirts and other collateral feature fun facts about that year's tree to make the pieces teachable moments. Pieces included in the refresh were updated logo, t-shirts, print ads for both on and offsite, rack card, print applications and maps, web graphics for online registration, cheering signs, and banners.